Giamaica coffee is to Gianni Frasi as the best coffee in the world is to an emotion: their roasting laboratory is a real taste workshop.
Gianni Frasi was a true artist in creating extraordinary blends; he used to go personally, a couple of times a year, directly to his plantations to select the green coffee beans, according to his experience.
The selected beans are sent to Verona, where they are examined to identify all their characteristics, in order to then carry out the delicate roasting process over direct heat.
His experience was such that he was able, in front of his Vittoria (roasting boiler), the only one still functioning since the post-war period, to stop roasting in the one and perfect instant.
Laboratorio di Torrefazione Giamaica Caffe is one of Italy's top premium coffee roasters. The company is ran by Simone Fumagalli, Gianni Frasis successor. He stays true to the tradition taught to him by Gianni himself and his uncle, Giovanni Erbisti, who began roasting coffee in 1947. He still uses his Erbisti's original roasting machine, making him almost certainly the last roaster in the world to roast his beans directly with an open flame. The family philosophy remains the same, eschewing dark roasts in order to preserve even the subtlest aromas of the coffee. Simone is obsessive about sourcing his beans and insists on specifying the exact means of production at every stage of the process.
He believes in quality over quantity, producing as much coffee in a year as Lavazza makes in two hours. Giamaica Caffè beans assure a top quality coffee chosen by premium bars and three Michelin stars restaurants.